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Supporting Privacy Protection in PersonalizedWeb Search
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Supporting Privacy Protection in PersonalizedWeb Search

Category : Data Mining


Sub Category : JAVA


Project Code : ITJDM17


Project Abstract

SUPPORTING PRIVACY PROTECTION IN PERSONALIZED WEB SEARCH

 

ABSTRACT

Personalized web search (PWS) used for improving the quality of various search services on the Internet. Users might experience failure when search engines return irrelevant results that do not meet their real intentions. Such irrelevance is largely due to the enormous variety of users’ contexts and backgrounds, as well as the ambiguity of texts. However, evidences show that user’s private information during search has become known to publicly due to proliferation of PWS. We propose a PWS framework called UPS that can adaptively generalize profiles by queries while respecting user specified privacy requirements.

 

 

EXISTING SYSTEM

PROPOSED SYSTEM

EXISTING CONCEPT:-

Personalized web search (PWS) is a general category of search techniques aiming at providing better search results, which are tailored for individual user needs.

 

User information has to be collected and analyzed to figure out the user intention behind the query.

PROPOSED CONCEPT:-

We propose a PWS framework called UPS (User customizable Privacy-preserving Search) that can adaptively generalize profiles by queries while respecting user specified privacy requirements.

We present two greedy algorithms, namely Greedy DP and Greedy IL, for runtime generalization.

EXISTING TECHNIQUE:-

Click-log-based methods

Profile-based methods

 

PROPOSED TECHNIQUE:-

 

Privacy-preserving personalized web search framework UPS.

TECHNIQUE DEFINITION:-

Click-log based simply impose bias to clicked pages in the user’s query

 

Profile-based methods improve the search experience with complicated user-interest models generated from user profiling techniques

TECHNIQUE DEFINITION:-

Generalize profiles by queries while respecting user specified privacy requirements

Aims at protecting the privacy in individual user profiles while retaining their usefulness for PWS.

DRAWBACKS:-

Only work on repeated queries from the same user which is a strong limitation

No customization allowed.

ADVANTAGES:-

Works on different types of queries from user.

 

Customization of privacy requirements.

 

 
 
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